Local content drives higher engagement
There is no shortage of content for people to browse on social media, which makes it hard for brands to stand out. The Social Brand Amplifier allows franchise companies to create local content at scale, which increases relevance to people in your communities and drives higher engagement. Localized posts typically see a 200% - 500% increase in engagement.
Include local information in your social posts
Break through the clutter and make an impact by programmatically inserting local terms into your social media posts such as the location name, city, neighborhood, phone number or anything else. When people see the name of their city or area, it increases relevance and engagement.
Syndicate posts via your local social media pages
The Social Brand Amplifier allows the franchisor to create posts that are automatically localized and syndicated out through your local Facebook or Instagram pages. This approach increases relevance to your customers by making it clear that the post is specific to a nearby location in their city or neighborhood.
Create custom groups to tailor your content by market
Create custom groups of locations based on geography, size, products, language, or any other factors you like. You can create and syndicate social posts tailored to those groups to provide differentiated content across your network.
Insert local hyperlinks to drive local traffic
Automatically insert local hyperlinks into your social posts to direct potential customers to your local webpages. This reduces customer frustration by directing them to the location that is most relevant to them.
Augment your franchisees’ local posts
Syndicating content to your local social media pages does not affect your franchisees’ ability to create local content for their communities. Nationally-created localized posts help fill gaps in content and highlight national programs to help your franchisees keep their pages fresh and updated.
